Anthropologist, Professor, and User Experience Researcher.
As an anthropologist in the technology industry and public sector, my work focuses on uncovering the critical junctures, experiences and product interactions that contribute to user sentiment and understanding. I am a highly skilled mixed methods researcher with expertise includes ethnography, in-depth interviews, discourse analysis and usability testing. My research is holistic, national and transnational in scope to inform product development, policy, and strategy. My areas of expertise include Commerce & Monetization, Education Technology, and Public Sector Service design.
I uncover key user experiences that shape sentiment & understanding.
Don’t make users think! As far as humanly possible, when you look at a web page, it should be self-evident, obvious, and self-explanatory. People should be able to ‘get it’ – what it is and how to use it – without expending too much cognitive effort
User experience is the net result of the interaction between a user and a product. It’s not just about usability or aesthetics, it’s about how the entire system interacts with the person and meets their needs. Every piece, no matter how small, should work together to create a seamless and cohesive experience.
